commandlinefu.com is the place to record those command-line gems that you return to again and again.
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If it's Hebrew [most probably all RTL languages. Comments?], add -flip-hebrew and -noflip-hebrew-commas to the mplayer switches:
transcode -i myvideo.avi -x mplayer="-utf8 -flip-hebrew -noflip-hebrew-commas -sub myvideo.srt" -o myvideo_subtitled.avi -y xvid